“Since the relaunch with Greenleaf Digital, our online revenue has grown by 60% — and our customers can finally find what they're looking for.”

Starting Point

Modehaus Brenner has operated a specialist clothing store in the city centre since 1987. The existing online shop was technically outdated, loaded slowly and converted very few visitors into buyers. Mobile users frequently abandoned their orders because the checkout was too complicated.

Goals

• Modernise the shop with improved load times
• Simplified, mobile-optimised checkout
• Better search engine visibility

Implementation

Greenleaf Digital developed a new online shop using modern web technologies. Particular attention was paid to the checkout process: reduced from seven steps to three, with a saved cart and one-click payment. Load time dropped from 6.4 seconds to under 1.5 seconds.

Results

Three months after launch, Modehaus Brenner saw its online conversion rate rise from 0.8% to 2.1%. Mobile revenue grew by 85%. Elena Brenner: “I wouldn’t have thought a better website could have such a direct impact on revenue.”